Ferrari’s ‘Hypercar of the Future’ Contest Drives Innovation

With dual cockpits resembling those of a fighter jet and the sleek lines of an eco-friendly sports car, the winning design of Ferrari’s “Hypercar of the Future” World Design Contest offers a convincing view of what may actually be found on the road in the coming years. College teams from around the world competed to explore new levels of flare, while not overstepping the boundaries of feasibility.

The contest focused on the cream of the crop, honing in on the world’s top 50 automotive design schoolsand gradually whittled them down to just seven finalist teams. During the awards ceremony in Maranello, Italy, on July 19, the first place went to Korea’s Hongik University, with the London Royal College of Arts coming in second.

The winning teams were both given internships with Ferrari, yet for the students the benefits stretch beyond that. According to Alissa Perlstein Sykes, Autodesk’s Director of Worldwide Education, for the students, pushing the limits of their skills and turning around a real-world project under the mentorship of industry professionals can be an experience that no prize can match.

The last time Ferrari held its World Design Contest was back in 2005. “They were hoping to bring it back, and they asked us to participate,” said Sykes in a phone interview. “It was such a natural fit with our part in education that we jumped on it.”

Autodesk is one of the leaders in 3-D design, engineering, and entertainment software; and recently partnered with Ferrari, which uses the software to design its cars. Five or ten years ago, it was rare to hear Autodesk mentioned outside industry professionals, but an interesting dynamic is taking place in the design world, fueled in part by the proliferation of technology that today’s college students were raised with.

“People are pushing what you can use the technology for,” Sykes said, noting that even with middle school and high school kids, “You should see what they’re doing with our technology. They’re doing work that pushes some of our commercial customers.”